Demographics

Studies of a population based on factors such as age, race, sex, economic status, level of education, income level and employment, among others. Demographics are used by governments, corporations and non-government organizations to learn more about a population's characteristics for many purposes, including policy development and economic market research.

Demographic trends are also important, as the size of different demographic groups will change over time as a result of economic, cultural and political circumstances.

Segmenting a population into demographics allows companies to assess the size of a potential market and also to see whether its products and services are reaching that company's most important consumers.

For example, a company that sells high-end RVs would want to know roughly how many people are at or nearing retirement age, and also what percentage of them will be able to afford the product. This information will help the company to decide how much capital to allocate to production and advertising.


Investment dictionary. . 2012.

Look at other dictionaries:

  • demographics — dem‧o‧graph‧ics [ˌdeməˈgræfɪks] noun MARKETING 1. [plural] details of the type of people that make up a particular group, in particular their age, sex, and income. This term is used especially in marketing to talk about the groups of people who… …   Financial and business terms

  • Demographics — 1.5 generation 13th generation adultescent age heaping alpha boomer beanpole family bobo Bull Market …   New words

  • demographics — 1967, the science of divining from demographic statistics; see DEMOGRAPHY (Cf. demography) + ICS (Cf. ics). Originally in reference to TV audiences and advertisers …   Etymology dictionary

  • demographics — [dem΄ə graf′iks, dē΄məgraf′iks] pl.n. the demographic characteristics of a population, esp. as classified by age, sex, income, etc., for market research, sociological analysis, etc …   English World dictionary

  • Demographics — Racial demographic map of Houston, Texas, from the 2000 US census Demographics are the most recent statistical characteristics of a population. These types of data are used widely in sociology (and especially in the subfield of demography),… …   Wikipedia

  • demographics — /dem euh graf iks, dee meuh /, n. (used with a pl. v.) the statistical data of a population, esp. those showing average age, income, education, etc. [1965 70; see DEMOGRAPHIC, ICS] * * * …   Universalium

  • demographics — noun the characteristics of human populations for purposes of social studies …   Wiktionary

  • Demographics —    The population of the Netherlands at the end of the 17th century was estimated at 2 million. By 1829, at the time of the first national census, this number had increased to 2.6 million. In 1950, it was 10.2 million; in 1970, 13.1 million; in… …   Historical Dictionary of the Netherlands

  • demographics —   the statistical characteristics of a population births, deaths, age/sex structure etc …   Geography glossary

  • demographics — dem|o|graph|ics [ ,demə græfıks ] noun plural the particular features of a population, for example people s age or race …   Usage of the words and phrases in modern English

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